Grey Assigns Nicholls to Diageo

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NEW YORK Tim Nicholls, who ran the Seagram account at Omnicom Group’s TBWA from 1998-2001, has joined Grey Worldwide to run the Diageo business, the agency said.

In his role as evp, director of client services, Nicholls—most recently TBWA’s director of business development—will oversee Diageo brands such as Captain Morgan, Crown Royal Canadian, Seagram 7, Parrot Bay, Myer’s Dark Rum and Godiva liqueur. Combined global billings for the brands are estimated at $45 million.

Nicholls, 44, replaces Matt De Simone, who left the agency in December.

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