Rainbow Media has named Kurt Greves vice president, affiliate advertising in its network sales division. In this role, Greves will lead a newly created, Santa Monica, Calif.-based department dedicated to supporting and developing local ad sales initiatives. His team will additionally focus on broadening brand awareness and promotional outreach for Rainbow networks AMC and WE. Prior to joining Cablevision subsidiary Rainbow, Greves was vice president of Central and Western regions and affiliate advertising at Comedy Central. He has also held positions at Cox Media Arizona and The Arizona Republic.