Greenfield Makes Its Mark

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





NEW YORK – A small, young company is getting a foothold among fat-free snacks with a stable of new products and an innovative distribution strategy. Greenfield Healthy Foods in January will introduce nationally three low-fat and fat-free brownies, and by spring will bow as many as 14 varieties of fat-free cookies. With distribution in 22,000 supermarkets and convenience stores, Greenfield also sells its snacks through United, Continental and Northwest airlines, and has just signed with 1,300 Walgreen’s drugstores.
Copyright Adweek L.P. (1993)


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in