ATLANTA The Greenbrier has hired Bohan to handle its $4.5 million advertising account after a review that included at least two other agencies, the company said.
The independent Nashville, Tenn., shop bested independent Yesawich, Pepperdine, Brown & Russell in Orlando, Fla., and Interpublic Group's Austin Kelley Advertising in Atlanta for the account. The incumbent, independent Schadler Kramer Group in Las Vegas, did not defend the business.
Bohan will produce trade and consumer advertising as well as a magazine for Greenbrier's clients and meeting planners. The assignment also includes Internet marketing and media relations.
The resort is in White Sulpher Springs, W.Va., and includes 803 guest rooms, 85,000 square feet of meeting space, three golf courses, a spa and an off-road driving school.