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Cameron, Kaplan to Support Spalding
BOSTON–Adding another tier of creative management, Greenberg Seronick O’Leary & Partners has hired Jim Cameron and C.J. Kaplan as associate creative directors.
Cameron and Kaplan were brought in to help support the Boston shop’s largest client, Spalding Golf Worldwide, which hired GSOP in August. “It was something that we knew we needed to do, and Spalding was the impetus to do it,” said agency co-creative director Peter Seronick, adding that Cameron and Kaplan will also work on other GSOP accounts in the future.
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