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NEW YORK Omnicom Group’s Agency.com said it has begun an online advertising campaign that relies on blogs to promote Discovery Networks’ Greatest American show.
The push will turn to blogging to raise interest in the show, including ads on blogs through BlogAds, and placements on Gawker and Friendster’s blog network. Greatest American also has its own blog, www.greatestamericanblog.com, hosted by AOL’s Live Journals. At the blog, fans can debate who should be named “greatest American.” The site will post brief profiles of nominees and invite users to comment and vote on the Greatest American Web site, hosted on AOL’s TV section.
Discovery
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