Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ah, college. Staying up late, eating pizza, and putting articles of clothing to various unconventional and risque uses. At least, that’s the collegiate image dreamed up by McClain Finlon Advertising for Sunneshine, a Colorado clothing retailer.
The Denver agency has created three posters targeting college-age women for Sunneshine, which has stores in Denver and Boulder. Each ad features a model wearing an expensive item of clothing and putting a less expensive one to good use.
One ad shows a woman, pantsless in a Betsy Johnson jacket, running away from a fire escape, her jeans dangling behind.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in