Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Onscreen in a darkened cinema, a young man dreams of leaving his small town.
“I want to be in a place where there are more people than cows,” he laments. The scene is interspersed with shots of people diving, flying planes and walking in camouflage clothing.
“I want to hang out with people as cool as me,” he continues.
A preview for the next summer blockbuster? Not quite. The 30-second spot is actually an Air Force commercial, tagged “You have plans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in