Grant, Scott Unveils TiVo Initiative

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NEW YORK TiVo this week breaks a $15 million national ad campaign as part of the digital video recorder company’s effort to more than double its subscribers to almost 3 million by the end of January 2005.

The effort, via Grant, Scott & Hurley in San Francisco, includes print in newspapers and magazines across the country as well as regional radio spots. The effort touts the Alviso, Calif.-based company’s $100 rebate offer for its own branded DVRs as well as several other devices that use TiVo’s technology.

The



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