Betsy Granger, former group project manager at The Martin Agency, has joined the Link Agency.
At Link in Providence, R.I., Granger will serve as director of creative services, a new position, in order to expand the shop's print and studio art capabilities.
"Link had been focusing prim a rily on broadcast and [public relations]," said Granger. "But now we're looking to grow the print side of things."
Granger spent five years (1996 to 2001) at Martin in Richmond, Va., working on national accounts such as Saab, Kellogg's, Charles Schwab and Columbia HCA Healthcare.
When Granger relocated to Rhode Island last summer, she reconnected with a former Martin colleague, Tracy LaRoux. At Martin, the two worked on the Kellogg's account together. LaRoux founded Link two years ago; she also serves as the shop's creative director. Initially, Granger called her ex-Martin associate to inquire about advertising opportunities in Rhode Island and ended up working for LaRoux.
"We needed someone who was an expert in print, so that as we grow we can offer fully integrated services to our clients. The fact that we worked together before gave me extra confidence," said LaRoux.
Granger began as a consultant in October and joined the 10-person shop on a full-time basis last month.
"Tracy has been doing a good job of moving the agency forward—it's growing when a lot of agencies are cutting back," Granger told Adweek.
At Link, Granger manages print production operations as well as the studio art department. She works on all of the agency's accounts, including A.J. Wright, Barlow, Save the Bay, Fidelity Charitable Gift Fund and the Buttonhole Golf Course. Granger said she plans to expand her three-person department.
Prior to her stint at Martin, Granger was director of creative services at Arnold in Richmond for three years.