Grand Ole Opry in Bohan Fold

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ATLANTA Bohan has added the Grand Ole Opry as a client following a review against undisclosed agencies, the shop said.

The Nashville, Tenn., shop will handle advertising and marketing for the local client. Pete Fisher, vice president and general manager at the Opry, said that it hopes to reach new audiences and communicate the message that “the Grand Ole Opry is the premier country music entertainment experience.”

Bohan said that it would develop marketing collateral, point-of-sale displays and advertising that will promote ticket sales.



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