Grand Met to Realign Print Media Buying

By Cristina Merrill





NEW YORK–Grand Metropolitan PLC is looking to consolidate an estimated $40-50 million in print media buying assignments at a single agency.





The consolidation is believed to involve all the company’s liquor brands and perhaps print buying for some Pillsbury products. Grand Met also owns Burger King, but that business is not involved, said sources.





London-based Grand Met, one of the world’s largest food and beverage companies, has hired former Kraft General Foods media executive Dave Braun as a consultant to oversee the review.





Braun, who retired from Kraft last year, heads his own media and marketing consulting firm, David K.