A 'Graceful Exit' for Ogilvy

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WPP Group has shut down its Ogilvy & Mather office here.

The shop, established by executive creative director Ian Latham and general manager Neill Cam-eron in 1980, will be merged into crosstown WPP sibling, J. Walter Thompson.

“The decision was made so we could provide our clients with continuity, commitment and the resources they’ve come to expect,” said Latham, who last served as managing director.

Established essentially to service C&S Bank, Ogilvy grew into a regional powerhouse over the next 15 years, handling the Centers for Disease Control, Shoney’s and the Food Lion supermarket accounts.

The shop was named Adweek’s Southeast Agency of the Year, largely on the strength of its broadcast creative, in 1995.

Ogilvy began a downward spiral after the defection of director of client services John Ames and media director Tony O’Haire, who left to form Ames Scullin O’Haire in 1996.









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