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LOS ANGELES Omnicom’s DDB has won creative and media duties for Dash Navigation, a startup that is expected to launch its first portable GPS-based navigational products in the fall, according to Rick Carpenter, agency president.
“This is a dynamic category and an exciting product that will fundamentally change how people are empowered in their cars,” said Carpenter. “We think our ability to provide insights will complement their product. We hope we can make a dramatic difference for their business.”
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