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DALLAS Goya Foods and Lopez Negrete Communications have parted ways, according to the client and agency.
Houston-based Lopez Negrete has held Goya’s Hispanic advertising account for more than 10 years. Goya will now handle that business in-house.
Product lines Lopez Negrete worked on included Adobo, Nectars and Canilla Rice.
“It is a positive decision that will allow both parties to more profitably maximize their growth strategies into the future,” shop president and CEO Alex Lopez Negrete said in a statement.
Secaucus,
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