Gotham Wins Bausch & Lomb

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NEW YORK — Gotham has landed creative and media duties on Bausch & Lomb’s consolidated $30 million account, the agency confirmed.

The New York shop, which teamed with sister agencies Torre Lazur McCann Healthcare and Weber Shandwick, bested three other shops: BBDO, J. Walter Thompson and Cline, Davis & Mann, all in New York. Previously, the business was split among several shops.

Gotham will handle consumer directed advertising, while Torre Lazur will craft ads targeting doctors, said Stone Roberts, CEO of Gotham.



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