NEW YORK Interpublic Group's Gotham will handle advertising efforts for a high-end liquor called Trump: The World's Finest Super Premium Vodka, according to Drinks Americas Holdings, the company with which the real estate developer and TV star has signed a licensing deal.
"We helped Drinks Americas pitch The Donald on the idea by showing him how we would handle it," said Gunnar Wilmot, chairman of the New York agency. "Trump is not a spokesperson in any way, this is about Trump the brand—New York, certainly, power, confidence."
The agency is now at work on bottle and label design, said Wilmot, who added he was unsure of when the first work will break. Ads will most likely include print and event marketing.
J. Patrick Kenny, CEO of Drinks Americas, said in a statement, "In our view, the Trump name is one of the most recognizable and valuable global trademarks in existence today . . . Our agreement is to search the world and work to develop the very best super premium vodka, and then to deliver that product to consumers in packaging and style worthy of the Trump trademark."
Trump himself added, "Trump Super Premium Vodka is a big idea . . . By the summer of '06, I fully expect the most called for cocktail in America to be the 'T&T,' or the 'Trump and Tonic.' "
Drinks Americas, based in Wilton, Conn., develops, owns, markets and nationally distributes alcoholic and non-alcoholic premium beverages often associated with celebrities. Its portfolio includes Willie Nelson's Old Whiskey River Bourbon and Roy Yamaguchi's Y Sake.
—Brandweek and Adweek staff reports