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The “Got Milk?” campaign veers toward the surreal and away from the humor that made it famous with the latest “Strength Comes From Within” execution, set to break May 26.
Goodby, Silverstein & Partners broke the serious-minded “Strength Comes From Within” campaign in February with a spot that used an X-ray to demonstrate milk’s contribution to healthy bones. In the new 30-second commercial, “Breakaway,” the San Francisco shop links milk to emotional health as well.
A street scene shows pedestrians marching backward through a revolving door and newspaper bundles flying in reverse into a truck.
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