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The four agencies still in the hunt for GoRVing Coalition’s advertising account must present fully detailed creative and media-planning campaigns to capture the estimated $40 million prize, sources said.
The three finalists that emerged last week—The Martin Agency, Richmond, Va.; The Richards Group, Dallas; and WestWayne, Atlanta—will square off against incumbent Eisner Communications of Baltimore this spring.
The account will be awarded for a three-year period. The review, initiated last fall, originally drew the attention of more than 100 agencies.
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