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Gordon Named BNC N.Y. Chief

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Last Tuesday morning, Brian Gordon said goodbye to his wife, then escorted actress Rebecca Romijn-Stamos to her appearance on Live With Regis and Kelly. Later came a meeting with executives from Chanel, a conference call with Columbia House and an appearance at the Tribeca Film Festival.

Hobnobbing with the rich and famous topped Gordon's list of reasons for joining entertainment- and corporate-marketing shop Bragman Nyman Cafarelli, part of the Interpublic Sports and Entertainment Group, in 1997. "My motivation at that time was less than sincere," Gordon, 29, admitted. "It was more like, 'Boy, can I travel around the world with supermodels?' "

The business's glamour remains, but it is only a small part of the 18-hour days Gordon has put in since his recent promotion to vp and general manager of the Los Angeles-based agency's New York office, a new post.

As head of the 13-person office, which launched in 1999, he will utilize the firm's film, fashion and sports connections to turn corporate brands into lifestyle options, as well as market BNC's services and clients to sister IPG shops and their clients. Gordon, most recently vp of corporate public relations, reports to CEO Michael Nyman and president Chris Robichaud.

"Brian is very driven and focused, and he brings that to the mix," said Robichaud, lauding Gordon's ability to understand the needs of both clients and consumers.

After two years spent escorting celebrities such as Cameron Diaz and Tyra Banks to and from appearances, Gordon was sent East by the shop in 1999 to work on Diageo's Smirnoff vodka and Guinness beer, among others.

"It's a very young company, and they weren't afraid that I was younger and kept moving me along as my work and my ability called for it," Gordon said.

—DEANNA ZAMMIT