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Three former top-level Young & Rubicam executives have teamed with freelance creative director Gordon Bowen to open a new agency here called McGarry Bowen, one of the principals confirmed last week.
The key players are John McGarry, former president of Young & Rubicam Inc.; Stewart Owen, former chief strategic officer; and Stan Stefanski, former CFO.
The high-profile team is assembling the agency after producing a 9/11 tribute commercial for Verizon Communications, the first pro ject created under the new agency banner.
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