NEW YORK Goodyear Tire has awarded creative chores on its advertising account to McCann Erickson after a review that came down to a shootout between McCann and Saatchi & Saatchi, the client has confirmed. Estimated billings exceed $40 million.
Media duties, which were not in play, remain at Havas' MPG.
Final presentations took place last week with Interpublic Group's McCann presenting to executives at client headquarters in Akron, Ohio, on Thursday and Publicis Groupe's Saatchi pitching Friday, sources said.
The installation of Joseph Viselli as marketing director at Goodyear prompted the review, according to sources.
"We were very pleased with the work of both finalist agencies," said Viselli, in a statement. "Both McCann and Saatchi provided us with terrific, strategically grounded creative work for both print and electronic media. We were most impressed with McCann's collaborative chemistry with Goodyear and with our other agencies. Its team showed a willingness to push us creatively while still embracing Goodyear's brand personality."
The New York office of search consultancy Jones Lundin Beals managed the review.
This story updates an item posted earlier today with Goodyear's confirmation of McCann's victory and other details.