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NEW YORK Goodyear Tire has awarded creative chores on its advertising account to McCann Erickson after a review that came down to a shootout between McCann and Saatchi & Saatchi, the client has confirmed. Estimated billings exceed $40 million.
Media duties, which were not in play, remain at Havas’ MPG.
Final presentations took place last week with Interpublic Group’s McCann presenting to executives at client headquarters in Akron, Ohio, on Thursday and Publicis Groupe’s Saatchi pitching Friday, sources said.
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