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You’re a retailer with racks upon racks of apparel that you need to move, so you develop advertising to encourage repeat visits by customers.
That’s how Nordstrom and Dayton-Hudson approach marketing, and now Goodwill Industries is taking a similar course.
Two 30-second TV spots from Indianapolis agency Young & Laramore position Goodwill as a retailer rather than a charitable purveyor of second-hand merchandise.
In one spot, housewives emerge from their neat suburban homes as a Goodwill truck comes down the street.
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