Gooding, Jordan Team for Hanes

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NEW YORK Actor Cuba Gooding Jr.’s next starring role will be alongside Michael Jordan in three TV spots for Hanes.

The effort, via The Martin Agency, Richmond, Va., is the latest incarnation of the “Look who” campaign. The spots, which will launch next week, support the new Hanes ComfortSoft Collection for Men. Ad spending was not disclosed. Hanes spent nearly $115 million in media behind all its lines in 2006, per Nielsen Monitor-Plus.

The push comes as Hanes is enacting the latest in a round of global cost-cutting layoffs and plant closings.



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