Goodell, Murphy Light the Way for Lumapath

Internet startup Lumapath has added seasoned marketers Brenda Goodell and Daniel Murphy to its management ranks.
As vice president of marketing, Goodell will oversee advertising, public and media relations and financial communications for the the Maynard, Mass., company, which was founded more than a year ago. She spent a dozen years at Reebok International rising to vice president of global brand image.
“I’m here to ensure that we build the right customer base and that we have an attractive proposition for consumers,” said Goodell, who left Reebok in September.