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SAN FRANCISCO Goodby, Silverstein & Partners here will launch a global campaign next week for Hewlett-Packard’s personal computers.
The work introduces the tagline, “The computer is personal again.”
The push starts breaking on Tuesday and consists mainly of spots featuring different entertainment and business celebrities, each demonstrating how the contents of their PC represents who they are.
Special effects are front and center in each ad, similar to the visual trickery of HP’s multi-award-winning “Pictures” campaign for its digital cameras and printers.
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