NEW YORK Omnicom's Goodby, Silverstein & Partners won top honors, a gold cube, in the Hybrid category at the 86th Art Directors Club awards last night for its "Milk Aliens" integrated campaign.
The San Francisco agency's effort for the California Fluid Milk Processing Board consisted of Web sites, TV and cinema commercials and wild postings that revolved around the notion of cows being abducted by aliens. (The campaign also won the Yahoo! Big Idea Chair prize.)
The Club announced all the winners, except for the Hybrid, in April.
Omnicom's TBWA\Chiat\Day in New York garnered three of the six gold cubes for its Skittles television work. TBWA\C\D's effort included "Trade," in which a man foolishly barters his Skittles for a singing rabbit and lives to regret the decision.
"I think the industry took a big step forward in 2006, and the range of great work competing for the top honors is proof of that," said Paul Lavoie, president of the ADC and chairman and CCO of Taxi in New York. "We're seeing work that really breaks through and uses the unique properties of every medium to tell a complete story and engage with consumers."
Thursday night also marked the introduction of Ami Brophy, formerly the executive director of the Clio Awards, as the new executive director of the Art Director's Club. She succeeds Myrna Davis, who was with the organization for 14 years.