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SAN FRANCISCO — Network publisher Adobe Systems Incorporated on Tuesday awarded Goodby, Silverstein & Partners its $20 million ad account.
Adobe awarded the business to Goodby over Deutsch, Los Angeles. The client said an upcoming campaign will be targeted to creative professionals, business professionals and technology workers.
“With Goodby Silverstein, we are partnering with one of the premier ad agencies in the U.S.,” said Peter Isaacson, director of brand marketing for Adobe. “Goodby presented compelling creative strategies and concepts that showed strong insight into our business.”
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