Goodby, Wieden Equals On Branding, Says Nike

Goodby, Silverstein & Partners did not officially win any new assignments following its presentation to Nike last week, but the client for the first time said that Goodby has parity with lead agency Wieden & Kennedy on Nike’s global branding efforts.
“Both agencies are our branding agencies. Both are working with our centralized branding and communications unit,” said Nike’s director of U.S. advertising, Chris Zimmerman. He added: “The shops will continue to work on the assignments they were hired to do.”
Last Monday’s meeting between San Francisco-based Goodby and Nike was the first time the company had treated its secondary agency on an equal basis to Wieden, Portland, Ore.