Goodby Welcomes Back Cocciolo

Goodby, Silverstein & Partners is a much different agency than it was five years ago, which suits Harry Cocciolo just fine. He’s a much different person.

“When I left here, I was just an ACD on Budweiser. I’ve learned a lot since then,” said Cocciolo, who departed Goodby for crosstown San Francisco shop Leagas Delaney in 1997. “I don’t have any presumptions to tell people here how to do business. But there are a lot of ways I can help, and I’m anxious to give anyone I work with the opportunity to do what they are good at.”