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TV Ads for Sutter Home Buck Trend to Maintain Relaxed Image
LOS ANGELES-Goodby, Silverstein & Partners has created two new TV spots for Sutter Home that use humor to position the California vintner as the best choice for everyday wine consumption.
The ads, backed by a $6.5 million media buy, break in October, and will run for 10 weeks on national cable and spot TV in 16 major metro markets.
The Northern California winery hopes the effort, which matches other premium wineries’ tacks of pushing into more relaxed occasions, will gird the brand against possible price increases and strengthen sales of its core brand.
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