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Goodby Takes Match.com

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DALLAS -- Omnicom Group's Goodby, Silverstein & Partners has won the estimated $20 million creative and media account of Match.com, sources said.

The San Francisco shop competed for the business of the RIchardson, Texas-based online dating service against Omnicom's DDB, Dallas and Chicago; Interpublic Group of Co.'s Mullen, Wenham, Mass.; and Publicis in the West, Seattle.

Select Resources International in West Hollywood, Calif., consulted on the review.

Irving, Texas-based Launch Partnership had been handling the client's work on a project basis. Launch did not participate in the review.