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SAN FRANCISCO — It began with cocktails in Los Angeles — and turned into a business decision that affected two of the largest agencies here.
Paul Venables, 35, and Greg Bell, 31, both senior-level creatives at Goodby, Silverstein & Partners, were having drinks with a former SBC client, Beth Kachellek, now director of advertising and brand management at Microsoft’s Ultimate TV, about a month ago, when a casual conversation about working together again quickly turned into an intriguing business proposition: Would the copywriter/art director team open an agency to handle Ultimate TV’s $50 million ad business?
Within a couple of weeks, Ultimate TV had agreed to pull its business out of FCB, here, and San Francisco had a new startup — Venables/Bell & Partners.
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