Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Goodby, Silverstein & Partners last week launched new TV campaigns for Isuzu and Foster Farms employing characteristically bizarre humor from creative directors Jeff Goodby and Rich Silverstein.
A 30-second spot for the Isuzu Amigo sport utility vehicle spoofs the 1970s advertising for James Industries’ Slinky toy. Young people dressed in a ’70s style cheerily sing the classic TV jingle for the metal coil, tweaking the lyrics to fit the product: “What goes down stairs, alone or in pairs, and even goes uproad? Amigo! Amigo! It’s fun for a girl or a boy.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in