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SAN FRANCISCO — Award winning copywriters, Fred Raillard and Farid Mokart have joined Goodby, Silverstein & Partners here, agency executives said.
Raillard and Mokart, better known in the ad community as “Fred and Farid,” most recently worked as a team at Bartle Bogle Hegarty in London. The French natives won two Lions in Cannes this year for a Microsoft XBox campaign. A spot called “Champagne” won a Gold Lion and was the runner up for the Grand Prix.
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