Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
goodby, SILVERSTEIN + PARTNERS,
SAN FRANCISCO
In a city steeped with interactive talent for hire, it seems peculiar that San Francisco’s Goodby, Silverstein + Partners chose someone with no online experience to start a “hybrid design/interactive group” in 2003. But then, adherence to norms has never been the agency’s strong suit. For the person picked to lead the group, associate partner and director of interactive and design Keith Anderson, the decision was—to a degree—liberating. Without a strong technical background, he says, the shop wasn’t limited in its thinking by the constraints of technology.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in