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NEW YORK Three new print ads for Pony by Goodby, Silverstein & Partners depict portraits of untraditional mom, dad and baby and seek to differentiate the brand from competitors Nike and Adidas with an irreverent take on athletics.
In one of the ads, created by the team of Fred Raillard and Farid Mokart, known as Fred & Farid, a male in running shorts and shirt lights a cigarette with an Olympic-style torch. A second ad shows a pregnant woman in boxing gear, while the third shows the face of a baby with multiple piercings.
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