Goodby to Pass on E*Trade Defense

SAN FRANCISCO Goodby, Silverstein & Partners won’t defend the estimated $35-40 million ad account of online broker E*Trade, which has hired Select Resources International to manage its review, the client said.

This is the second planned agency competition for the Menlo Park, Calif., company in less than a year.

In late 2002, E*Trade representatives began a review process handled in-house. At least three agencies were contacted, including Interpublic’s Deutsch LA in Marina del Rey, Calif., and Havas’ Black Rocket Euro RSCG in San Francisco.