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NEW YORK Tribal DDB executive Mike Parker has left the agency to join fellow Omnicom Group shop Goodby, Silverstein & Partners as director of digital strategy.
In his new role, Parker will help develop the San Francisco agency’s digital capabilities and boost its expertise in online advertising, mobile marketing and search strategy. He reports to Goodby managing partner Derek Robson.
Parker, 35, spent nearly a decade at DDB, the last six years with i-shop Tribal DDB, most recently running its Canadian operations.
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