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Goodby Imports Robson From BBH London

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SAN FRANCISCO Omnicom Group's Goodby, Silverstein & Partners here has hired Derek Robson, managing director of BBH London, as a joint managing partner, to eventually replace president Colin Probert, agency principals said today.

Robson will join Goodby's Robert Riccardi, director of account services, in the role of managing partner.

Robson has been called one of Europe's brightest young advertising stars and this is considering a hiring coup, the agency said.

"This is incredibly exciting to us," said Jeff Goodby, co-chairman. "Derek has not only headed up the flagship office of one of the agencies we admire most, he's got an account planning background that will influence the direction our agency will take for years to come. And he's also got a great sense of humor, which is perhaps of even greater value."

Goodby president and partner Colin Probert said Robson is the kind of person who can change a whole business, and they wanted him to do it at Goodby.

"The moment we met Derek, we knew this was the guy," Probert said.

Probert will "step aside" from his duties as president some time next year to make way for the new executive structure, he said.

There has been another change in management responsibility at the shop. General manager and partner Harold Sogard has been named vice chairman. Leslie Bee, who formerly directed human resources, will become general manager.