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Goodby Hires Lexus Art Director

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SAN FRANCISCO - Mike Mazza, an award-winning art director on the Lexus account at Team One Advertising/El Segundo, Calif., will join Goodby, Berlin & Silverstein next month as associate creative director. Mazza, who will be primarily responsible for Goodby's Isuzu account, will pair up with Dave O'Hare, the first partner he worked with in advertising when both were with WFC Advertising in Phoenix. The high-profile creative appointment is the latest since the shop's co-principals and co-creative directors, Rich Silverstein and Jeffrey Goodby, began decentralizing last year. Mazza, whose contributions to Team One's Lexus, Santa Monica Bank and Beechcraft campaigns helped the shop land six Belding Bowls at the L.A. award show this year, said he was making the move for 'lifestyle reasons.'
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