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SAN FRANCISCO Omnicom Group’s Goodby, Silverstein & Partners here has won creative chores on Starbucks’ Frappucino account, the agency said today.
The client chose Goodby rather than Publicis Groupe shop Bartle Bogle Hegarty in New York, according to sources. Other contenders for the business were not disclosed.
Fellow Omnicom shop DDB in New York was contacted but declined to participate, sources said. The agency declined comment.
Publicis’ Fallon in New York did previous work for the client. That Minneapolis-based agency’s New York office closed in July.
Kelli
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