Goodby Extends eBay's 'My Way' Songbook

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SAN FRANCISCO Where else would you get the chance to rhyme “cycles, too” with “dress shoe?”

Thanks to the song-styling talents of the Goodby, Silverstein & Partners creative team of Jamie Barrett, Steve Mapp and Matt Rivitz, the threesome has reworked the Frank Sinatra standard, “My Way,” into yet another musical commercial for eBay, breaking May 19.

The latest 30-second spot from the San Francisco agency, called “Traffic Jam,” features stand-up comedienne Debi Gutierrez singing the praises of the San Jose, Calif.-company’s



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