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Goodby Enters Volvo Competition

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NEW YORK Goodby, Silverstein & Partners, fresh off its firing last week by General Motors' Saturn, has made an 11th-hour entry into Volvo's global creative review.

The Omnicom Group agency is teaming with sibling shop 180 to pitch Volvo's
estimated $150 million account. Goodby is based in San Francisco and 180 in Amsterdam, the Netherlands, though 180 opened a small office in Los Angeles this year.

A Volvo representative late Monday confirmed that Goodby had joined with 180 to pursue the business. Goodby officials could not immediately be reached.

Goodby entered the picture after GM last Tuesday moved to shift its U.S creative account to Interpublic Group's Deutsch/LA in Marina del Rey, Calif. On Wednesday, Ford Motor Co.'s Volvo named four finalist teams for its creative business: 180, Publicis Groupe's Fallon, Havas' Arnold with independent Nitro and the primary incumbent, Havas' Euro RSCG. Within a day, Goodby had entered the picture.

The finalists will be briefed tomorrow at Volvo's global headquarters in Goteborg, Sweden. Final presentations are slated for late March.

New York-based consultancy Roth Associates is managing the search, which began in December.