Goodby Cuts Back

The recent layoffs at Goodby, Silverstein & Partners, long viewed as one of the most stable shops here, have unnerved agencies already shaken by the recession and poor business climate, executives said.

Goodby last week cut roughly 30 people from a staff of 250. The shop has not been immune to layoffs but is seen, along with McCann-Erick son, as among the area’s most vibrant agencies.

“When one of the shops that’s most admired in this industry proves to be unstable enough that they have to continue to let people go, it has major reverberations,” one senior creative in town said.