NEW YORK Jeff Goodby will head the inaugural jury for the International Advertising Festival's new Titanium Lions for Integrated Campaigns category.
The co-founder of Goodby, Silverstein & Partners in San Francisco will lead a 10-person jury, to be named later. Goodby previously headed the Film and Press & Outdoor juries in 2003.
This year, campaigns judged in the Titanium category must use at least three distinct communication channels, including both traditional and non-traditional media. There is no limit in terms of the number of communication channels used and the length of the execution.
The Titanium Lion will be given in four different categories, depending on the media budget: under $1 million, $1-10 million, $10-50 million and more than $50 million. One Titanium Grand Prix winner will be selected from the Titanium winners.
"This version of the Titanium is much better than the [previous] idea of awarding things that didn't fit into categories," Goodby said. "I think in time this will be the most important part of the awards. Because if we don't do this, we're going to end up overemphasizing television commercials and giving them a greater role in the world than they should have."
The 52nd International Advertising Festival in Cannes, France, will take place June 19-25.