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Goodby Awarded Arden Media

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Omnicom's Goodby, Silverstein & Partners here has been awarded U.S. media planning and strategic oversight of global initiatives for its client Elizabeth Arden Inc., the agency said. International media planning and buying will be done by OMD Worldwide, and U.S. media buying by PHD Network. The company spends about $30 million in U.S. advertising, per Nielsen Monitor-Plus.