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SAN FRANCISCO Al Qaeda has the best brand in the world. That’s what Goodby, Silverstein & Partners’ co-chairman Jeff Goodby suggested in his opening keynote address at Adweek’s 30th Creative Seminar here today.
Goodby discussed why branding can take a lesson from news stories, which boil down complicated topics to one or two unforgettable images.
Using slides, he cited news stories that are conjured with one picture, such as the end of World War II (an image of a sailor kissing a woman in Times Square) and Nixon’s resignation (the former president flashing peace signs).
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