Goodby, Adobe Eliminate Paper Chase

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SAN FRANCISCO Adobe today breaks a print campaign from Goodby, Silverstein & Partners that introduces “Better by Adobe” as the tagline.

The effort for Adobe Intelligent Document Platform software, which consists of four print executions, debuts with a full page ad in The Wall Street Journal.

Nadav Kandar shot the photographs featured in the ad series, which shows stacks of documents and filing cabinets to illustrate the problem businesses face when weighted down in paperwork. The photos blend the reality of people going about their daily business routines amid surreal skyscrapers of paper and rows of cubicles that resemble mazes.

“It





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