Good vs. Bad Thinking in General Motors Print

CHICAGO Mullen looks to distinguish General Motors’ certification of used cars from similar programs in a new print campaign breaking next week.

“Awareness of certified used vehicles is now at slightly more than 50 percent among used-vehicle shoppers,” said Jeff Heichel, director of used-vehicle activities at GM. “Our new advertising uses a light-hearted approach to reinforce that GM Certified is the smartest choice for their next used-vehicle purchase.”

The humorous ads from the Wenham, Mass., agency contrast bad choices with the good decision of buying a GM certified car.